about us
Inspire, innovate and act
We are an Indian lifestyle brand
We started Chelon with a clear vision: to transcend trends, and instead design future vintage pieces that would be loved for seasons to come.
Our Story
Inspiring women to cherish themselves and our planet
Built on a foundation of environmental consciousness and driven by a sense of self-empowerment, we create timeless products that pay homage to the beauty of femininity.
Inspirations
Nostalgia and love for retro
Dreamt of in the heart of Himachal and founded by Shabnam in 2023, we take inspiration from our favourite eras of fashion: from 70s prints to 80s details to 90s silhouettes, incorporating nostalgia and a love for all things retro to create future vintage pieces.
Designed in India
All of our garments are proudly designed here in India and produced ethically in our factories in himachal.
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shanaya, co-founder